Over the past few weeks I have been watching the saga that is Toshiba’s National No-Print Day Campaign. As a custom packaging company, printing and paper is what we do. As an eco-friendly company, certified by SFI & SFI, as well as an EPA Green Power Partner- sustainable printing is all we know.
One day dedicated to #noprint? The idea seems highly ineffective. Toshiba should have focused their efforts on sustainable printing 365 days a year!
National No Print Day was supposed to catch on like a wildfire, after all, it was branded as a nation-wide movement. With little facts or statistics for backup, everyone saw through this National No Print Day for what it was, an attempt at a newsworthy marketing campaign instead of a campaign to better the environment.
This is my opinion on the unsuccessful National No-Print Day, what is yours?
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